What do SMMA’s do?
When it comes to creating content, the options are endless—photos, graphics, written posts—but let’s be honest: video content dominates the game and in this case a video that shows the authenticity of Ko1 Gym is paramount. It’s not just effective; it’s essential. With video accounting for the majority of internet traffic, it’s the go-to format for people wanting to get a taste of an experience before they even go to the gym.
That said, video doesn’t mean you should ditch photos or written content. A strong social media strategy is all about balance—distributing valuable, engaging, and entertaining content across different formats.
This is Lahkin Wassandasit, is a legendary retired Muay Thai fighter and professional boxer.
How We Helped Ko1 Muay Thai Stand Out
One of our recent projects was creating a promotional video for Ko1 Muay Thai, a new gym preparing to open its doors to combat sports enthusiasts. The goal? To give potential members a glimpse of what the gym offers and generate excitement even before they stepped inside.
Understand the "Why" Behind the Video
Before creating any video, it’s crucial to understand its purpose. What do customers want to see? What do they find valuable? Why would they watch the video in the first place?
For Ko1 Muay Thai, we started by identifying their unique selling points. What sets them apart from other gyms in the area? What do future members hope to find?
We discovered that their standout feature was offering an authentic Thai experience in a gym setting. Whether someone is training for fun and fitness or aiming to become a fighter, Ko1 provides a unique environment that challenges members physically and mentally while helping them achieve their goals.
That’s what we wanted to capture in the video.
Creating a Compelling Story
With these insights, we developed a video that highlighted the gym’s authenticity, inclusivity, and focus on personal growth. We blended dynamic visuals of the gym with storytelling that resonated with the target audience, emphasizing the sense of community and challenge Ko1 brings to combat sports enthusiasts.
If you live in the Southeast of Melbourne and want to try Ko1, jump onto their website: https://ko1muaythai.com/ and register your interest.
Why Video Matters for Your Business
Video content isn’t just a trend; it’s a necessity for this gym and other businesses to stand out among other gyms online. They need to introduce their product, build brand awareness, and eventually create engagement, a well-crafted video can make all the difference.
If you’re considering adding video to your social media strategy, ask yourself: What do my customers want to see? What makes my business unique? How can I tell a story that connects with them?
At 6AM Films, we specialize in helping businesses like Ko1 Muay Thai create impactful video content that delivers results. When you’re ready to professionally introduce your business to your potential customers, I’m sure we can assist to make it happen.
Reach out to have an initial no obligation chat to understand what’s possible.
0450 571 123
コメント